The Resurrection of Customer Context

Several years ago, MIOsoft experienced one of my favorite customer information management disasters. A major computer hardware vendor mistakenly had an address for an office MIOsoft hadn’t used in over a decade as our ship-to address for an order of servers. Although it was corrected in time, this address subsequently popped up in interactions with the vendor for the next several years. At some point, everyone working with that vendor…

MIOsoft breaks into the literature space

We’re embarking on a new project today: MIOsoft’s first book! Other companies usually focus on working professionals as their target audience, but we’re so confident our technology will come out on top that we decided to go off the beaten path and appeal directly to the next generation. Today’s third-graders are tomorrow’s database administrators, and we want them to be prepared for the context-based technology landscape of 2035. Our new…

The Nexus of Big Data: Context

  Big data has a big problem. You know that data lake you recently started filling? Its data ecosystem is already well on its way to a catastrophic tipping point. Has a platform vendor convinced you to dive in with visions of a serene data-lake-side cabin in the woods? They probably forgot to mention how many horror stories have the same setting. Don’t hold a grudge. Vendors were just responding…