Data first (part 3): Make the most of your fragments

Customer 360, Single Pane of Glass–whatever you want to call it, it promises to integrate all of your data into a single, unified display. Everyone wants it, and with good reason. Here’s what no one’s willing to admit: Customer 360 is easy when you have a single system full of pure, harmonious, complete data, but very few businesses have that. And getting Customer 360 out of messy, conflicting, fragmented systems…

Rethinking the nature of repeating data

One day, we got a call from one of our clients: they had a deadline to submit data to another organization, and they’d spent months struggling to meet the requirements. With the deadline imminent, they’d made no headway. Could we help? We set up a meeting to discuss their issue with them. Little did we know that this experience was going to be a perfect illustration of how data tools…