Data first (part 3): Make the most of your fragments

Customer 360, Single Pane of Glass–whatever you want to call it, it promises to integrate all of your data into a single, unified display. Everyone wants it, and with good reason. Here’s what no one’s willing to admit: Customer 360 is easy when you have a single system full of pure, harmonious, complete data, but very few businesses have that. And getting Customer 360 out of messy, conflicting, fragmented systems…